Case Study: a global apparel company connects with more customers with Slalom

Global Apparel Company - Customer Case Study

The global apparel company needed to migrate from an outgrown email service provider to a more robust solution to handle its high-volume digital marketing, which involved sending billions of emails annually. Nineteen unique business divisions were using inefficient, non-standardized processes. Slalom was engaged to help select a new vendor and lead the migration without disrupting critical holiday sales.

Slalom evaluated top vendors and led a meticulous, seven-month migration to a new platform. This transformed the company's digital marketing by enabling personalized, data-driven communications and fostering better collaboration between IT and marketing. The new solution provided a solid, scalable foundation for business growth with no disruption to operations.