Case Study: GGP creates a more connected shopper experience with Slalom

GGP - Customer Case Study

GGP, an S&P 500 retail real estate company, wanted to completely re-envision the shopper’s journey to merge the convenience of online shopping with the in-store experience. They partnered with Slalom to drive this digital transformation, aiming to build a new digital practice and create more dynamic, user-friendly platforms for its mall properties.

Slalom implemented a comprehensive, multi-year partnership that began with a full assessment of the shopper journey. They developed a new responsive website and mobile app featuring wayfinding, product search, and personalized promotions. The new scalable platform launched successfully before the holiday season, handling 12,000 downloads in its first week with no technical issues, and equipped GGP with an agile mindset for future change.

GGP

Donna Pahel

Digital Marketing Lead