Case Study: Brooks Running improves inventory and forecasting with Slalom's data warehouse and Tableau analytics

Getting runners the right shoes, faster

Brooks Running, a subsidiary of Berkshire Hathaway, faced the challenge of needing to deeply understand its customers' habits and buying preferences to support its ambitious growth plans. To keep up with the digital expansion and consumer demand for instant gratification, the running shoe company needed to leverage its data more effectively and partnered with Slalom for a solution.

Slalom implemented an enterprise data warehouse and Tableau dashboards to provide Brooks with a modern data architecture. This solution enabled even non-technical employees to access and visually share detailed data on sales, inventory, and supply chains. The new system from Slalom armed sales teams with information to better serve retailers, improved forecasting for future growth, and laid the foundation for Brooks to build more personalized relationships with runners worldwide.

Brooks Running

John Rangel

Chief Financial Officer