Case Study: UCLA Anderson School of Management boosts alumni donations with Slalom’s GenAI personalization

GenAI personalization for alumni fundraising

UCLA’s Anderson School of Management partnered with Slalom to explore how generative AI could improve alumni fundraising by personalizing donor outreach. The school wanted a way to better tailor messages within its existing data and marketing platform, using tools like Salesforce Marketing Cloud and AWS-based AI capabilities to make emails more relevant and effective.

Slalom implemented a secure pilot using Amazon Bedrock and Anthropic Claude 3 Sonnet to generate personalized email content based on alumni details such as class year, giving history, degree type, and fellowship history. The campaign delivered measurable gains, including a 66% increase in click-through rate, an 86% higher conversion to donation, a 26% lift in average gift size, and a 132% increase in total dollars raised.

UCLA’s Anderson School of Management

Howard Miller

Chief Information Officer