Case Study: Cascade Designs creates a 360-degree customer view with Slalom and Salesforce

Creating a 360-degree Customer View With Salesforce

Cascade Designs, a popular outdoor gear company, faced a challenge with its disparate marketing, ecommerce, and service tools that did not integrate well. The company sought a 360-degree customer view and a single source of truth for all customer data. To address this, they partnered with Slalom to unify their systems using the Salesforce platform.

Slalom implemented a custom solution that fully integrated Salesforce Commerce Cloud, Marketing Cloud, and Service Cloud. This created a unified, multi-brand website and provided employees with a holistic, real-time view of customer interactions. The project was completed in an ambitious six-month timeline, empowering Cascade Designs' teams with streamlined workflows and the ability to deliver seamless, data-driven customer experiences.

Cascade Designs

J.R. Pelkola

Senior Ecommerce Manager