Case Study: The LEGO Group achieves stronger customer connections and higher ad performance with Slalom

Building stronger customer connections with Amazon Marketing Cloud

The LEGO Group worked with Slalom to improve return on ad spend and better target preschool-product shoppers in a crowded digital ad landscape. Using Amazon Marketing Cloud, the team needed to identify the right audience, drive more conversions, and make digital advertising more effective.

Slalom analyzed LEGO’s advertising and purchasing data to find high-value customers and build detailed audience profiles, then created look-alike audiences to reach new buyers with similar shopping behavior. The result was stronger campaign performance, including a 120% increase in RoAS and a 60% increase in click-through rates after the ad transformation, showing measurable gains from Slalom’s approach.

The LEGO Group

Drina Maneze

eCommerce Retail Marketing Manager