Case Study: BECU boosts teen financial literacy with Slalom’s mLevel app

BECU - Customer Case Study

Slalom was engaged by BECU, Washington's largest community credit union, which sought to improve financial literacy for teens through a more engaging and fun learning method, moving beyond traditional education.

To meet this challenge, Slalom developed a custom mobile app called mLevel, which gamified financial lessons into 90-second games. This solution transformed complex topics like banking and credit into bite-sized, competitive activities that resonated with students. This digital approach successfully provided a unique and innovative way for BECU to drive home its message of promoting informed financial decisions.

BECU

Tom Berquist

Senior Vice President of Member Strategies