Case Study: a media communications company improves customer analytics and real-time insights with Slalom

Anticipating Customer needs by knowing them better

A media communications company needed to gain a complete view of its customer base but only had fragmented data on their behavior and demographics. The company engaged Slalom to implement an enterprise analytics program to better understand its customers and improve its marketing and service outcomes.

Slalom developed a customer analytics strategy and platform for the client, which moved their insight generation from a process that took months to one that provided real-time answers. This solution delivered significant results, including $1.32 million in annual savings and a 175% increase in video tutorial ROI, allowing the company to predict customer behavior and align its business accordingly.