Case Study: Walmart advances driverless delivery with Skyya Communications

Walmart drives 230,230,000 unpaid impressions with Skyya

Skyya Communications worked with its customer Walmart to support the launch of a new driverless delivery vehicle initiative. The challenge involved announcing plans to remove the safety driver from these autonomous vehicles and to secure the necessary permits for this first-of-its-kind operation in Arkansas.

The solution implemented by Skyya involved collaborating with Walmart and the Arkansas Department of Transportation to secure permits and manage a comprehensive public relations campaign. The results were significant, generating 49 press hits and over 230 million unpaid impressions, with coverage in top-tier outlets including Barron's, CNN Business, and the TODAY Show. Skyya successfully promoted this major milestone for the retailer.

Walmart