Case Study: Polaris achieves massive launch awareness and pre-orders with Skyya Communications

Polaris launches Slingshot with Skyya and drives 950% of pre-order goal

The customer, Polaris, called on the vendor Skyya Communications to launch its new three-wheeled Polaris Slingshot roadster. The challenge was to generate an unprecedented level of unpaid media impressions within the first 90 days after launch and to drive consumers to place pre-order deposits for the new vehicle.

Skyya implemented a communications strategy that dramatically exceeded all objectives. The campaign resulted in 1.7 billion impressions and 246 stories within the first 90 days, achieving 400% of the impression goal. Most notably, Skyya helped Polaris achieve 950% of its pre-order objective for the Slingshot.

Polaris