Case Study: Perrone Robotics establishes autonomous leadership at CES with Skyya Communications

Perrone Robotics secures 10 media wins at CES with Skyya Communications

Perrone Robotics, a leading provider of autonomous vehicle systems, faced the challenge of establishing its name as a major market player and positioning its CEO as a thought leader at CES 2022, an event complicated by the Omicron variant which caused many media to pull out. They called on Skyya Communications for public relations and strategic communications support to overcome these hurdles and make a significant impact.

Skyya implemented a mix of in-person and virtual activities, securing prime pre-show coverage and facilitating media briefings. The results were substantial, including a national live segment on Fox Business, top-tier media attention from outlets like Forbes and Barron's, and coverage in Automotive News and VentureBeat. Skyya successfully positioned Perrone as an industry leader and generated widespread recognition for the company from this campaign.

Perrone Robotics