Case Study: Purina Petcentric achieves 105%+ traffic growth and 149% social engagement lift with Skyword

Purina Petcentric - Customer Case Study

Purina’s Petcentric is a destination site for pet lovers that needed a content partner who could deliver high‑quality, brand‑aligned stories and a flexible platform to manage ideation, approval, optimization, and publishing. Previous vendors produced large volumes of unusable content, so Petcentric sought a solution that would boost SEO for core keywords, increase social virality and engagement, and strengthen affinity for the Purina brand.

Skyword provided its content marketing platform, custom‑recruited and trained 11 freelance writers, and managed the editorial workflow to produce optimized, on‑brand content. The program drove measurable gains: blog visits +105% and pageviews +106% (Mar–Aug 2013), social views +149% with Facebook Likes +162%, a 4% lower bounce rate, and higher conversions (organic search +2.16%, social +2.06%, email +22.8%).

Purina Petcentric

Ginnie Seigel

Senior Brand Manager