Case Study: LendingTree achieves scalable content production and streamlined publishing with Skyword

Original, Sustainable Approach to Brand Storytelling helps LendingTree Coach Consumers in Major Purchase Decisions

LendingTree, the nation’s leading online lending exchange, needed to scale editorial output to help consumers make informed decisions about big purchases. The marketing team was struggling with a dispersed freelance workflow—email trails, version control, inconsistent brand voice, manual CMS formatting and invoice management—which made it difficult to sustain volume and speed.

By adopting Skyword’s enterprise content platform and CMS integration, LendingTree centralized ideas, tracked articles through review, automated publishing and payments, and expanded access to Skyword’s network of creators. The platform’s analytics improved topic and contributor selection and enabled rapid publication—resulting in 125+ stories published monthly, 26 contributors managed, 10+ content types, and direct CMS integration across LendingTree properties—allowing the small team to deliver timely, original stories that guide major purchase decisions.

LendingTree