Case Study: MarketWatch achieves efficient, scalable management of 100+ writers and faster publishing with Skyword

MarketWatch - Customer Case Study

MarketWatch’s The Trading Deck is a MarketWatch.com section offering opinion-driven trading ideas and expert perspectives from market professionals, attracting over two million page views monthly. As it launched, the team needed to scale editorial operations to manage 100+ contributors and rapid, short‑lifecycle content without time-consuming manual transfers between formats and systems.

MarketWatch adopted the Skyword Platform, assigning each contributor an account and automating submissions and CMS uploads. The integration saved about 15 minutes per article (roughly 50 hours monthly), allowing editors to focus on content strategy and planning, and enabled MarketWatch to expand further by launching RetireMentors on the same platform.

MarketWatch

Jonathan Krim

Editor, MarketWatch