Case Study: Devo achieves millions in revenue and lower CPL with Skyword

How Devo Drove Millions in Revenue & Slashed CPL with Scaled Cybersecurity Thought Leadership

Devo aimed to become a go-to cybersecurity resource for CISOs and SOC managers, but slow content production and limited scalability made it hard to keep up with fast-moving threat trends. Working with Skyword and its Accelerator360 atomization technology, Devo needed a better way to turn research into always-on thought leadership and reach the right audiences with timely, expert-backed content.

Skyword helped Devo transform proprietary research into SEO blogs, email campaigns, social posts, sales materials, and video scripts, supported by cybersecurity writers to speed production and maintain brand voice. The program drove more than 700 qualified leads per report, increased site engagement by 13%, reduced bounce rates by 16%, lowered cost per lead to $100–$200, and influenced over $25M in revenue opportunities.

Devo

Stephanie Stack

Senior Vice President of Marketing