Case Study: Coldwell Banker boosts web traffic 140% and ranks for 300+ keywords with Skyword

Coldwell Banker - Customer Case Study

Coldwell Banker, a century-old real estate leader, faced a digital-era challenge: with more than 88% of homebuyers starting their search online, the company needed to replicate its localized, agent-driven brand experience on the web and empower its nationwide network of agents and brokers to remain top of mind throughout the home buying and selling journey.

Partnering with Skyword, Coldwell Banker launched the Blue Matter blog and an internal blogging program on Skyword’s platform to publish market-specific stories and how-to content at scale. The initiative now features about 50 contributors, publishes 3–4 stories daily, ranks for 300+ home-related keywords (up from 180), drives 140% annual viewership growth, and sends 8% of monthly blog visitors through to Coldwell Banker’s site—turning localized content into measurable engagement and lead opportunities.

Coldwell Banker