Case Study: Samsung achieves 12,000+ annual enterprise leads and 3X higher sales request rate with Skyword

Created an Operation to Power Agile, Omni-Channel Marketing Across 12 Vertical Industries

Skyword partnered with Samsung to address a complex, highly matrixed marketing challenge: accelerate demand generation and deliver agile, omni-channel campaigns across 12 vertical industries while tailoring content to enterprise buyer profiles.

Using first‑party data, Skyword developed 20+ industry-specific content plans and deployed an enterprise-wide content atomization strategy to boost speed to market and creative agility. The effort produced 12,000+ annual enterprise leads, a 3× higher sales request rate, and drove 25% of B2B site traffic through Business Insights content.

Samsung