Case Study: NAPA achieves 2.2M organic visits and $15.6M in traffic value with Skyword's content engine

Built a Content Engine to Target Online Audiences with the Right Content at the Right Time

Skyword built a Content Engine for NAPA to reach a new generation of people actively seeking professional automotive advice online. The challenge was closing information gaps in the buyer’s journey and positioning the brand’s site as a go-to resource for service professionals, DIYers, and everyday drivers while driving conversions to NAPA’s e-commerce platform.

Skyword implemented the strategy and operational infrastructure, producing hyper-targeted "how-to" content and conversion pathways that moved users from expert advice to purchase. The program delivered 2.2M organic visits in the first 12 months, generated $15.6M in traffic value, and cut content deployment time from 12 days to 1 day.

NAPA