Case Study: EltaMD becomes a DtoC powerhouse and boosts search visibility 84× with Skyword

Turned a Reseller-Dependent Brand into a DtoC Powerhouse

EltaMD, a dermatologist‑recommended sunscreen brand, was heavily reseller dependent and needed a reliable partner plus a powerful cross‑channel content strategy to accelerate its shift to a direct‑to‑consumer online model.

Skyword developed the Live Freely blog and multimedia asset suite to anchor integrated campaigns (influencer engagement, direct mail and more), boosting EltaMD’s digital presence: Live Freely content expanded support from 0 to 10 channels, the brand rose to #2 in search within four months, and search visibility increased 84× leading up to Skin Care Awareness Month.

EltaMD