Case Study: GE HealthCare achieves $71.5M pipeline growth and 663% search visibility boost with Skyword

Delivered Sustainable Pipeline Growth for a B2B Healthcare Leader

Skyword partnered with a B2B precision healthcare leader (GE HealthCare | Clinical View) that was constrained by limited resources and highly technical subject matter spread across six divisions. The company needed a differentiated content approach to educate and engage providers and build trust in complex clinical topics.

Skyword re‑oriented the brand’s content strategy around a central set of thought‑leadership themes, tailoring topics for each division and using a unified narrative delivered by practicing healthcare professionals. The program supported all six divisions, drove a 663% annual increase in search visibility, and generated $71.5M in pipeline for a new product line.

GE Healthcare