Case Study: Colgate achieves #1 digital oral health experience and $75.6M in product traffic with Skyword

Helped a CPG Giant Establish the #1 Digital Oral Health Experience in the World

Skyword partnered with Colgate to turn the brand into the leading digital authority on oral health. Facing stiff competition in the CPG oral-care space, Colgate needed a content-driven experience that would answer consumer questions, build trust, and outperform rivals in search and e-commerce impact.

Skyword built the Colgate Oral Care Center—expert-led, multimedia content covering oral health topics A–Z—which propelled Colgate to the #1 search position within two years. The effort generated 30 million annual organic visits, drove $75.6M in traffic to oral-care products, and produced a conversion rate five times higher than any other traffic source.

Colgate