Case Study: Security Intelligence achieves go-to cybersecurity resource status and 5.3M organic visitors with Skyword

Transformed a B2B Blog into the Go-To Resource for Cybersecurity Professionals

Skyword transformed a B2B blog into the go-to resource for cybersecurity professionals by delivering the content that powers IBM’s Security Intelligence site. The challenge was to build and train a network of experts—500+ IBM specialists and industry influencers—and elevate the publication into an authoritative source cited by outlets like The New York Times and The Washington Post.

By centering on scalable, first‑party thought leadership—original analyses, threat research, and industry commentary—Skyword established Security Intelligence as a must-read for security pros. The program drove 5.3M global organic search visitors, became the #1 source of qualified leads for IBM’s Security division, and earned 33K+ #1 rankings on key cybersecurity topics.

Security Intelligence