Case Study: Seminole County Public Schools achieves stronger district branding and unified stakeholder engagement with Skyward Student Management Suite

Seminole County Public Schools - Customer Case Study

Seminole County Public Schools faced a branding and communication challenge: despite strong STEM rankings, high SAT scores, and graduation rates, the district’s tech-driven culture and successes weren’t widely known beyond its community, risking the loss of families and job candidates. To address this, district leaders prioritized a unified brand and improved stakeholder engagement, selecting Skyward’s Student Management Suite as a core tool to consolidate services and modernize communication.

Using Skyward’s Student Management Suite and Family Access, SCPS eliminated third‑party silos, enabled real‑time messaging, and centralized access to fees, health records, and assignments, while boosting its digital presence with a newsroom, mobile app, and expanded social channels. The results included dramatic audience growth (Facebook from ~250 to over 13,000 likes and Twitter to over 6,000 followers), more consistent user experiences across platforms, streamlined workflows, and a stronger, more visible district brand — outcomes the district credits to Skyward’s solutions.

Seminole County Public Schools

Michael Lawrence

Communication officer