Case Study: Eagle Intelligence boosts marketing ROI with Skyvia

Eagle Intelligence transformed fragmented marketing data into real-time insights using Skyvia and Power BI improving ROI and efficiency

Eagle Intelligence, an IT consulting agency, needed a faster way to help marketing teams understand campaign performance across Google Ads, Facebook, LinkedIn, Dynamics 365, and Salesforce. Their data was spread across multiple platforms, making ROI tracking, underperforming campaign detection, and timely reporting difficult. To solve this, they turned to Skyvia’s data integration/connectors to unify marketing data for reporting.

Using Skyvia with Power BI, Eagle Intelligence built a centralized dashboard that pulled data from all major ad platforms and CRMs into one view. The solution delivered real-time CPL and conversion tracking, budget vs. performance insights, funnel analysis, and automated KPI alerts. Within three months, the company reported a 25% increase in marketing ROI, 50% faster reporting turnaround, and the ability to catch overspending issues like a Google Ads overspend within 12 hours.

Eagle Intelligence