Case Study: Global Media Company achieves unified marketing analytics with Skyvia

Project Syndicate’s Path to Data Efficiency

Global Media Company, a global media publisher headquartered in Prague, needed a better way to track performance across its growing newsletter program and international content distribution. As campaigns increased and data became more fragmented, its team struggled to compare results, combine Mailchimp analytics with GA4 data, and understand revenue impact at scale. Skyvia provided the data integration platform used to solve these reporting and automation challenges.

Using Skyvia, Global Media Company automated replication of Mailchimp campaign data into PostgreSQL and connected GA4 and Tableau to create a unified dashboard for performance, attribution, and engagement insights. The result was significantly deeper analytics, elimination of manual exports and filtering, lower integration costs, improved data reliability, and greater ownership of data stored in its own infrastructure. Skyvia also set the team up for future scaling with additional sources like CMS and syndication data.