Case Study: America's Best Value Inn Marquette achieves higher rates and operational efficiency with SkyTouch Technology

SkyTouch Technology provides cloud based technology for the popular area hotel, helping it lower expenses while achieving higher rates

America's Best Value Inn in Marquette faced an aging, on‑premise property management system that frequently froze, tethered GM Jaymie Reader to the hotel, made changing rates across 12 room types a manual “dreaded task,” and offered ineffective tech support. To address these issues the property chose SkyTouch Technology and its cloud-based SkyTouch Hotel OS®.

SkyTouch Technology delivered a cloud PMS with remote access, automated revenue management/one‑click rate changes, online training, 24/7 support and improved housekeeping workflows. The system was installed quickly during peak season, cut training time in half, enabled new staff to take reservations on day one (vs. day four), freed management time, streamlined operations and helped increase revenue through automated alerts and cross‑channel rate updates.

America's Best Value Inn

Jaymie Reader

General Manager