Case Study: Alterna Haircare achieves stronger digital growth and seamless customer journeys with Skyrocket

Alterna Haircare drives 15x traffic growth with Skyrocket

The haircare brand Alterna Haircare needed to transform its digital presence to better guide customers to products and retail partners while improving its content management capabilities. Skyrocket was engaged to provide web development, market research, and customer journey mapping services to address this challenge.

Skyrocket redesigned Alterna's website using a headless Craft CMS approach, creating an intuitive, branded product journey that directed users to partners like Ulta and Amazon. This solution empowered Alterna's small team and enabled continuous optimization. The results were significant, with the website achieving a 1,560% growth in traffic in its first year, generating 51 million impressions in 2019 and winning a company award for the digital team.

Alterna Haircare