Case Study: McNab’s increases sales by identifying gaps with Skynamo

McNab’s - Customer Case Study

McNab’s, a South African maker of functional foods, drinks and supplements, needed a better way to manage its national field sales activity across Spar and Pick n Pay stores. With a small team of seven reps and a heavily manual process for capturing orders, invoices, visit slips and route information, the company struggled with unnecessary admin and limited visibility into sales activity.

Skynamo, then known as Honeybee, gave McNab’s an easy-to-use sales management platform that automated reporting, tracked rep activity and route deviations, and stored visit history and tasks for each store. According to McNab’s, Skynamo made it simple to pull reports at the click of a button and identify sales gaps through store sales history, helping the team focus their efforts and increase sales.

McNab’s

Nobesuthu Sibanda

Sales Support Manager