Case Study: B2C Premium Drinks Company triples daily visits with Skynamo

B2C Premium Drinks Company - Customer Case Study

a major B2C premium drinks company, an independent sales and distribution firm for international liquor brands, faced challenges with inaccurate field data and a lack of visibility into rep activities. Their old manual reporting system made it difficult to understand customer needs and recognize the hard work of reps, especially for indirect sales, which was demotivating. They turned to Skynamo for a solution to consolidate knowledge and improve service delivery.

By implementing the Skynamo mobile sales app with custom forms, the vendor provided a powerful brand management tool. This ensured accurate data collection, allowed for the rewarding of reps based on new KPIs, and enabled more strategic decision-making. The results were significant: daily customer visits nearly tripled due to better route planning, manager-rep relationships strengthened through transparency, and reps were empowered to deliver a more professional service. Skynamo was vital for the company to understand and manage its growth.

B2C Premium Drinks Company

Derryn Maclear

Salesforce Development Manager