Case Study: Hungry Jack’s achieves 35% in-store conversion with Skyfii

Skyfii Drives Instant Results for Hungry Jack’s By Driving Customers into Store to Redeem Hyper Local Promotion

Hungry Jack’s challenged Skyfii to quickly launch a geo-targeted promotion that would drive customers into its Sydney stores to redeem a $1 Whopper offer. Using Skyfii’s Solus EDM and mobile banner media package, the campaign targeted CBD residents, workers, existing customers, and lookalike new customers around Hungry Jack’s on George St and Pitt St.

Skyfii turned the campaign around in just 8 hours, with its design, campaign, and operations teams creating, targeting, and testing the promotion across channels and devices. The results were strong: 6,067 people saw the offer, 2,097 were tracked into store, and 1,642 sales were recorded, delivering a 35% overall conversion rate and 49% conversion for both new and existing customers.

Hungry Jack’s