Case Study: Platypus Shoes boosts in-store sales with Skyfii

Platypus Shoes - Customer Case Study

Platypus Shoes partnered with Skyfii for a hyper-local marketing campaign at Market City, using Skyfii’s free public WiFi sponsorship and email channels to promote a 20% off in-store voucher. The challenge was to drive more shoppers into the store and boost sales through a highly targeted local offer.

Skyfii delivered a guest WiFi and solus EDM campaign that redirected users from WiFi sign-up to the Platypus offer, generating 1,158 new registrations, 3,858 unique offer views, and 11,577 impressions. The campaign produced 132 redemptions and helped Platypus Shoes finish 60% over budget during the campaign week and 39% over budget for the month, with 53% of clickers seen in and around the store.

Platypus Shoes