Case Study: Market City achieves richer visitor insights and higher traffic with Skyfii

Market City - Customer Case Study

Market City, a Sydney CBD shopping destination in China Town, needed a reliable guest Wi‑Fi experience that could also deliver visitor analytics and better understand traffic patterns across its three-level centre. Skyfii was brought in to deploy a premium bespoke Guest Wi‑Fi and analytics solution, including Aruba Wi‑Fi infrastructure and Skyfii’s mobile technology platform.

Skyfii implemented branded login touchpoints, targeted engagement campaigns, zoning analytics, and outdoor traffic measurement to track conversion and the impact of the food court on the rest of the centre. The solution generated 1,048,000 Wi‑Fi sessions and 248,202 unique users, giving Market City richer visitor insights, stronger marketing capabilities, and a better way to attract and retain shoppers.

Market City