Case Study: Shively Sporting Goods achieves 360% eCommerce revenue growth and doubled profit margins with SkuVault Core

How Shively achieved 360% ecommerce revenue growth

Shively Sporting Goods, a 50+ year sporting goods retailer, faced a sudden eCommerce crisis after a vendor collapse and an overreliance on Amazon FBA threatened their online business. To regain control and scale omnichannel sales, Shively turned to SkuVault Core (working alongside Zentail) for inventory and warehouse management, Quality Control, and real‑time inventory visibility to move fulfillment in‑house and diversify sales channels.

SkuVault Core delivered automated inventory routing, pick‑list generation, and Quality Control alerts integrated with Zentail’s channel sync, enabling fast pick/pack/ship and accurate multichannel listings. The impact was dramatic: total eCommerce revenue rose 360% in the first year, profit margins doubled (with some SKUs tripling), Amazon ceased to be the dominant channel, and operational productivity and error prevention improved markedly.

Shively Sporting Goods

Adam Flanders

Online Sales Executive and Ecommerce Lead