Case Study: UKG boosts HR authority and share of voice with Skout PR

UKG boosts HR share of voice to 37.7% with Skout PR

UKG, a global leader in human capital management, faced the challenge of standing out in a noisy HR media landscape. Despite strong brand awareness, its share of voice was being squeezed by competitors. UKG needed to build greater relevance around workplace trends and secure a stronger presence in top-tier business media. To address this, they partnered with Skout PR for a PR and media engagement program.

Skout PR implemented a relevance-driven communications strategy using its RelevanceEngine™ principles. The solution centered on shaping UKG's proprietary data into media-ready insight, providing timely commentary, and newsjacking breaking HR trends. This approach delivered significant results for UKG, including a 37.7% share of voice that outperformed larger competitors and 40 pieces of coverage across top-tier outlets. The program successfully increased UKG's authority and influence in the HR space.

UKG