Case Study: Strengthscope boosts HR and L&D visibility with Skout PR

Strengthscope secures 22 media hits and 78% backlink coverage with Skout PR

Strengthscope, a leading strengths-based assessment provider, faced the challenge of standing out in the crowded HR and L&D market. They needed to promote insights from their Team Effectiveness in the Workplace 2025 report to the right audiences in a timely and relevant way. Skout PR was enlisted to help make Strengthscope unmissable to HR and people leaders.

Skout PR implemented a relevance-driven PR strategy, analyzing the report's findings through the lens of current workplace issues like hybrid working and leadership strain. They built a targeted program that secured 22 pieces of coverage, with 43% in tier one media and 78% featuring valuable backlinks. The solution from Skout PR successfully boosted Strengthscope's visibility and authority, making them more relevant to their target HR audience.

Strengthscope