Case Study: Pirtek boosts mental health awareness across hard hat industries with Skout PR

Pirtek boosts mental health awareness with Skout PR, driving 538,000 monthly web visits

The customer, Pirtek, faced the challenge of addressing overlooked mental health issues and stigma within the hard hat industries it serves. To make a meaningful difference, they engaged Skout PR to create a purpose-led communications campaign that would encourage greater openness and support for workers.

Skout PR implemented the "Under the Hard Hat" campaign, which combined proprietary research, strategic partnerships, and a dedicated communications program. The solution successfully launched an industry-wide initiative, resulting in 538,000 web visits from earned media, 25 high-quality backlinks, and the successful introduction of Under the Hard Hat Day with 93% key message penetration. Skout PR helped Pirtek create an ongoing platform for education and advocacy, recognized by industry bodies.

Pirtek