Case Study: nudge achieves global authority on financial wellbeing with Skout PR

Nudge secures 96% message alignment across US and UK with Skout PR

The customer, nudge, a leading global financial wellbeing platform, faced the challenge of standing out in the competitive HR market. They needed to powerfully land the insights from their Global Financial Wellbeing Report 2025 with media and HR professionals in the US and UK to elevate their role as a voice on the topic. Skout PR was engaged to help translate their extensive data into compelling stories that would connect with the realities of employers and employees.

Skout PR implemented a relevance-driven approach, analyzing nudge's data to create timely storylines focused on what matters to HR leaders and journalists. This strategy resulted in high-impact coverage, with 60% secured in priority media. The campaign achieved 446,300 online coverage views, a potential reach of 41.9 million, 38 backlinks, and 96% of articles conveying key messages, successfully positioning nudge as a global authority on financial wellbeing.

Nudge