Case Study: Mentor Group boosts visibility and innovation positioning with Skout PR

Mentor Group earns 100,000+ online coverage views with Skout PR

The Mentor Group, a leader in tech-enabled sales training and learning development, sought to strengthen its market position and cut through a crowded field of competitors. Their challenge was to increase visibility and establish clearer authority with sales leaders, L&D buyers, and business audiences, making their innovations meaningful by connecting them to urgent performance issues. They partnered with Skout PR to address this.

Skout PR implemented a relevance-driven PR program that reframed Mentor Group's news and insights to focus on audience needs rather than just brand messages. The solution successfully generated over 100,000 online coverage views and 29 pieces of coverage in key industry titles. Notably, 85% of the articles associated Mentor Group with innovation, and over 82% included their key messages, effectively positioning them as a forward-thinking leader.

Mentor Group