Case Study: LumApps boosts UK HR visibility with Skout PR

LumApps boosts UK share of voice from 20% to 52% with Skout PR

LumApps, a global employee experience platform, wanted to build meaningful visibility in the UK market where it had strong potential but low awareness. The challenge was to reach HR decision-makers and compete with established providers by creating stories that spoke directly to HR leaders' realities, such as employee engagement and retention challenges.

Skout PR implemented a targeted UK PR strategy grounded in relevance, focusing on top HR agendas and using research-led insight as evidence. This approach delivered a program of data-rich stories to key HR publications. The results over eight months included a share of voice shift from 20% to 52%, close to 200,000 coverage views, and 40 pieces of coverage in key publications, significantly accelerating LumApps' UK visibility.

LumApps