Case Study: Capture Expense builds credibility and visibility with Skout PR

Capture Expense boosts tier-one coverage to 42% with Skout PR

Capture Expense, an expense management tool provider, faced the challenge of differentiating itself in a crowded market. They needed to engage HR and finance decision-makers by being viewed as a brand that understands their broader business pressures, rather than just competing on features and price. Skout PR was engaged to help them achieve this shift.

Skout PR implemented a 12-month, relevance-driven PR program for Capture Expense, using data insights to create stories on topics like rising costs and fairness in expense handling. This approach reframed expense management as a strategic issue. The campaign, which included an annual report called The Expensables, delivered strong results: 42% of coverage was in top-tier publications, a 10.6% increase in competitive share of voice, and high-quality leads. Skout PR successfully helped Capture Expense gain greater credibility and be seen as a trusted, innovative partner.

Capture Expense