Case Study: BI WORLDWIDE builds brand authority in reward and recognition with Skout PR

BI Worldwide generates 2 million+ impressions with Skout PR

BI WORLDWIDE (BIW), a provider of reward, recognition, incentives, and events programs, faced the challenge of strengthening its profile in a crowded market. The company needed to cut through to HR and business leaders to demonstrate how its services solve modern workforce challenges related to performance, motivation, and culture. Skout PR was engaged to help elevate its influence and build authority with these key decision-makers.

Skout PR developed a strategic, relevance-driven PR and paid social strategy focused on turning BIW's expertise into practical stories for target audiences. The solution successfully secured coverage in leading industry publications, achieved a 74% key message penetration rate, and generated over 2 million impressions and 53 qualified leads via a LinkedIn campaign. The vendor's efforts resulted in a combined monthly audience reach of almost one million, effectively positioning BIW as a thought leader.

BI Worldwide