Case Study: BHSF boosts wellbeing brand visibility with Skout PR

BHSF boosts share of search by 42% with Skout PR

Skout PR partnered with BHSF, a provider of healthcare benefits and employee wellbeing solutions, to raise its profile in a competitive market. The challenge was to increase high-quality media coverage, clarify its messaging around mental health support and cash plans, and improve its search visibility against key competitors.

Using its relevance-driven approach and RelevanceEngine™, Skout PR built a targeted PR strategy focused on key industry topics. The program delivered significant results, including an 88% focus on core services in coverage, mental health messaging in 63% of articles, and a 42% year-on-year increase in share of search. Skout PR's efforts successfully elevated BHSF's brand presence and exceeded its KPIs.

BHSF