Case Study: Bear Grylls Survival Academy boosts HR relevance with Skout PR

Bear Grylls Survival Academy earns 125,000+ views with Skout PR

Bear Grylls Survival Academy (BGSA) wanted to elevate its corporate team building proposition to better resonate with HR leaders who value measurable outcomes over pure adventure. The challenge was to translate its intense survival training into a compelling narrative about leadership development and resilience to stand out in a saturated market. Skout PR was engaged to build a relevance-focused PR strategy.

Applying its RelevanceEngine™ principles, Skout PR built a program that positioned BGSA as a credible expert addressing real HR challenges like leadership readiness. The solution blended thought leadership with media stories, resulting in coverage in national and HR publications. Skout PR delivered significant impact, including over 125,000 online views, 13 backlinks, and 18 pieces of media coverage, greatly strengthening BGSA's visibility and credibility with its target audience.

Bear Grylls Survival Academy