Case Study: WitnessAI builds confidence in AI adoption with Sköna

WitnessAI boosts awareness with Sköna’s Work Without Doubt campaign

WitnessAI, an AI-native security platform, needed to build market confidence and accelerate enterprise adoption of its product. To overcome public uncertainty surrounding AI implementation, they partnered with the vendor Sköna for a campaign strategy and brand platform.

Sköna developed the "Work Without Doubt" brand platform, using a bold visual system of redactions to reframe anxiety into confidence. The high-impact campaign included OOH advertising like billboards and bus shelters in San Francisco. This effort successfully increased awareness, drove a significant spike in website traffic, and established WitnessAI as a serious player in the AI security space.

WitnessAI