Case Study: Unsupervised achieves a bolder, more cohesive brand with Sköna

Unsupervised builds the world’s largest AI solutions brand with Sköna

The customer, Unsupervised, a supplier of AI solutions for automating analytics, faced the challenge of building a new category called "data profitability." They needed a new cohesive brand that could represent their ambitious goals and avoid sounding cold and transactional. They partnered with the vendor Sköna for a brand and digital strategy transformation.

Sköna developed a brand strategy centered on the core qualities of exuberance and magic, which was visually expressed through surrealism and 3D objects. This approach showcased the emotional benefits of their product, bridging insights with profitable outcomes. As a result, Unsupervised was armed with a new brand and website that gave outward expression to their internal energy, helping to build trust, curiosity, and excitement with clients.

Unsupervised