Case Study: Telavox achieves a bold SaaS brand transformation with Sköna

Telavox wins 2020 Transform Nordics Gold Award with Sköna

TELAVOX, a provider of communications solutions for telephony and chat, faced the challenge of shifting its market positioning from a telco company to a tech/SaaS company. They needed to merge two separate brands into one cohesive identity, clarify their messaging, and create a modern brand that would stand out from competitors. To address this, they partnered with the vendor Sköna for a comprehensive brand and strategy project.

Sköna implemented an in-depth discovery process to shape a new brand strategy and visual identity for TELAVOX, focusing on minimal design and clear, jargon-free messaging that reflected the company's core values. The solution included a new website, collateral templates, and a launch video. This approach was highly successful, resulting in Sköna and TELAVOX winning the Transform Nordics Gold Award for Best Brand Development Project in 2020.

TELAVOX