Case Study: SF Marin Food Bank boosts awareness and donations with Sköna's holiday campaign strategy

SF Marin Food Bank boosts reach, engagement, and donations with Sköna

The SF-Marin Food Bank, which works to end hunger in its region, faced a challenge after the COVID-19 pandemic drastically increased the number of people in need while blunting the impact of its previous holiday campaigns. Partnering with Sköna on a campaign strategy, the customer needed to spur donations and spread its brand further across the Bay Area to attract more donors.

Sköna developed a campaign themed 'It Takes a Community' that spotlighted the real people involved with the food bank, capturing their diversity and authentic spirit through a local photographer. The solution was extended across transit, digital, print, and internal materials. Sköna's partnership was crucial and resulted in direct growth in the food bank's reach, engagement, and donations.

SF Marin Food Bank