Case Study: Omada refreshes its brand identity with Sköna

Omada improves website speed and security with Sköna

Omada, a global leader in Identity Governance and Administration headquartered in Denmark, faced the challenge of a brand identity that no longer reflected the company it had become. Its true value was obscured by a generic visual style and technical jargon. The vendor, Sköna, was engaged to conduct a brand refresh that would better highlight the human aspect of the product and embody the company's future direction.

Sköna developed a new messaging framework and a modern visual identity for Omada, incorporating a calming color palette, bold shapes, and a new logo. This was applied to a new website with improved UX, typography, and content organization. The solution positioned Omada as a confident leader and trustworthy partner, resulting in a cohesive brand look and feel, more effective marketing, and marked improvements to website speed and security. Sköna continues to support Omada's marketing team on retainer.

Omada