Case Study: MariaDB strengthens its enterprise brand with Sköna

MariaDB stands out from its free counterpart with Sköna

MariaDB, a relational database company founded by the creator of MySQL, faced the challenge of differentiating its paid enterprise-ready product from its well-known free, open-source counterpart. To compete with giants like Oracle, they needed to escape the shadow of their developer-focused brand and build an enterprise-caliber identity. They partnered with the agency Sköna for a comprehensive solution involving brand, campaign, and digital strategy.

Sköna developed a new brand theme of "Open," supported by a fluid visual language based on an expansive ocean. This included a modernized logo, a new color palette, and a refreshed marine-inspired identity. The agency built a new website and reimagined all materials, offices, and events to position MariaDB as a leader. As a result, MariaDB was equipped with a strong visual brand and positioning to stand on its own against major competitors and assert its leadership in enterprise database management.

MariaDB