Case Study: LeadDesk boosts brand awareness in Spain with Sköna

LeadDesk reaches 175,000 viewers in a month with Sköna

LeadDesk, a European provider of contact center software for outbound sales, faced the challenge of entering a saturated market in Spain. Their goal was to build significant brand awareness so potential clients would already be familiar with them before a sales call. The vendor Sköna was engaged to create a standout awareness campaign with a lead-generation component.

Sköna developed "The Art of Sales" campaign, which used bold pop art visuals and playful graphics to address the local market's issue of staff retention by injecting pride into the sales profession. The solution successfully connected the use of LeadDesk's software to a happier, more successful workforce. The campaign had an immediate and measurable impact, with its motion ad being viewed by over 175,000 target audience members within a month, exceeding the industry standard KPI by almost 200%.

LeadDesk